BusinessMarkets, money & strategy
Julian Goldie agency video lists five off-site tactics for getting brands named in ChatGPT
An agency video recommends podcasts, PR, list articles, directories and expert quotes to get brands named by AI assistants. Its research base fits Google AI Overviews and a GPT-3.5 benchmark better than ChatGPT, and AI brand recommendations shift across repeated prompts.
From the r/AISEOInsider (via last30days) article of October 21, 2026 and cited sources: Ahrefs studied 75,000 brands and found that brand mentions across the web had the strongest link to appearing in Google AI Overviews (Spearman 0.664). [2] [3]
SOURCES[2] Linked video: How to Get Mentioned in ChatGPT: 5 Ways I… youtube.com[3] Ahrefs: An Analysis of AI Overview Brand Visibility… ahrefs.com
AT Pulse research deskPublished · Updated · 4 min read · AI-assisted analysisAI-assisted, not human-edited. Methodology Corrections Who owns this site
- What happened
- Ahrefs studied 75,000 brands and found that brand mentions across the web had the strongest link to appearing in Google AI Overviews (Spearman 0.664). [2] [3]
- Original source
- r/AISEOInsider (via last30days) article, independent perspective
- Brief by
- AT Pulse research desk AI-assisted; publisher and contact on the desk page
- When
- October 21, 2026 article published
- Covered
- Oct 21 edition
- Evidence
- 6 sources across 6 sites
- 1How to Get Mentioned in ChatGPT: 5 Ways I Tested Myselfreddit.com
- 2Linked video: How to Get Mentioned in ChatGPT: 5 Ways I…youtube.com
- 3Ahrefs: An Analysis of AI Overview Brand Visibility…ahrefs.com
- 4arXiv: GEO: Generative Engine Optimizationarxiv.org
- 5Everything-PR: We found the paper that launched GEOeverything-pr.com
- 6Search Engine Journal: AI recommendations change with…searchenginejournal.com
QuietHow it’s measured
YouTube video · 25 views · 2 likes
Reach blends public engagement (views, likes, comments, shares, stars) from the platforms where the story or its original source lives: YouTube, Hacker News, GitHub, Substack and similar. A video and the article written from its transcript share one score, taken from the video. Platforms with no data are left out rather than counted as zero, and the age of a story never lowers its score.
Ahrefs studied 75,000 brands and found that brand mentions across the web had the strongest link to appearing in Google AI Overviews (Spearman 0.664). Branded anchor text scored 0.527, branded searches 0.392 and backlinks only 0.218. The study shows correlation, not cause, and it did not measure ChatGPT. [2] [3]
In the GEO paper (KDD '24), rewriting a page to add quotations raised visibility by about 40% on a benchmark run on GPT-3.5-turbo. Adding statistics raised it about 33% and citing sources about 31%. Gains on the live engine were smaller. The video applies these results to pitching outside writers, which the paper did not test. [2] [4] [5]
In a SparkToro study, ChatGPT and Google's AI gave the same brand list for the same prompt less than 1% of the time. A steadier measure is how often a brand appears across many repeated prompts, rather than its position in a list. [6]
off-site brand mentions track visibility in Google AI Overviews, and quotes and statistics raised visibility on a benchmark.
Read the full assessment
Implication: PR and earned mentions may deserve budget over bought backlinks, with ChatGPT measured separately by how often a brand appears across repeated prompts.
Sources gathered and verified; writing the dossier now.
Executive brief
The video sells itself as a guide to getting mentioned in ChatGPT, but its main evidence never measured ChatGPT. The Ahrefs study it cites looked only at Google's AI Overviews. The "40%" figure comes from a benchmark built on GPT-3.5 (GEO paper). The advice itself is sensible: earn mentions of your brand on other sites through podcasts, PR, list articles, directories and expert quotes. But its traffic results are self-reported and have not been checked by anyone else. The video is presented by an AI avatar of agency CEO Julian Goldie (video, 00:11), and both the video and the Reddit post promote paid services.
What changed and event timeline
GEO paper posted
Princeton, IIT Delhi and independent researchers released GEO-bench, a set of 10,000 queries, and tested nine ways of rewriting content to appear more in generative answers (;).
Presented at KDD '24
The work appeared at a major peer-reviewed data-mining conference in Barcelona, with arXiv revisions through June 2024 ().
Ahrefs publishes its 75K-brand correlation study
Mentions of a brand across the web correlated most strongly (0.664) with that brand appearing in Google AI Overviews ().
SparkToro finds AI recommendation lists unstable
ChatGPT and Google's AI gave the same brand list for the same prompt less than 1% of the time ().
Goldie's five-method guide posted
The Reddit post and the linked video recommend podcasts, PR, list articles, directories and expert quotes (;).
Capabilities and access
- The tactics are ordinary marketing work and need no special tools: pitching podcasts (02:25), pitching press stories (02:49), getting onto list articles (03:16), keeping directory listings identical everywhere (03:49) and offering short expert quotes that include a number (04:37).
- No specific ChatGPT model or version is named. The video admits that no one can control what ChatGPT says (05:48).
Read the full section
- The tactics are ordinary marketing work and need no special tools: pitching podcasts (02:25), pitching press stories (02:49), getting onto list articles (03:16), keeping directory listings identical everywhere (03:49) and offering short expert quotes that include a number (04:37).
- No specific ChatGPT model or version is named. The video admits that no one can control what ChatGPT says (05:48).
Technical analysis for researchers and developers
- Ahrefs: compared 75,000 brands with Domain Rating above 40, using a rank-based (Spearman) correlation.
- GEO paper: the test engine was GPT-3.5-turbo answering from the top five Google results.
- What this means in practice: the GEO tests rewrote a page's own content.
Read the full section
- Ahrefs: compared 75,000 brands with Domain Rating above 40, using a rank-based (Spearman) correlation. The data came from Ahrefs' own Brand Radar and Site Explorer tools (Ahrefs). It shows association, not cause and effect, and covers only Google AI Overviews.
- GEO paper: the test engine was GPT-3.5-turbo answering from the top five Google results. Visibility was scored by how many words from a source appeared in the answer, weighted by position, plus an LLM-rated impression score. Adding quotations gave about +40%, adding statistics about +33% and citing sources about +31% (GEO paper).
- What this means in practice: the GEO tests rewrote a page's own content. The video applies the results to pitching outside writers, which goes beyond what the paper tested.
Claims and evidence
- "93,000" Google AI mentions; 418 clicks a day; 90,000 impressions in 90 days ()
- Web mentions correlate 0.664, branded anchor text 0.527, branded searches 0.392 ()
- Quotes, statistics and sources make content "up to 40%" more visible ()
Read the full section
| Claim | Evidence |
| "93,000" Google AI mentions; 418 clicks a day; 90,000 impressions in 90 days (00:30) | Self-reported. The site is not named and no independent confirmation was found. |
| Web mentions correlate 0.664, branded anchor text 0.527, branded searches 0.392 (00:50) | Matches Ahrefs. Those figures are for Google AI Overviews, not ChatGPT. Backlinks correlated only 0.218. |
| Quotes, statistics and sources make content "up to 40%" more visible (01:24) | Accurate for quotation addition on the benchmark. On Perplexity the best results were +22% (quotations, word-count metric) and +37% (statistics, impression metric) (GEO paper). |
| Results take 3–6 months (05:35) | Anecdotal; no study is cited. |
Context and prior work
The video itself says these tactics are largely old-school link building and PR, now read by AI systems as well as people (04:23). The GEO paper found that keyword stuffing, a classic SEO tactic, did about 10% worse than doing nothing on Perplexity (GEO paper). Ahrefs points to separate ChatGPT-specific research by Kevin Indig and Seer Interactive (Ahrefs).
Limitations, safety and contested findings
- Correlation only: Ahrefs reports moderate-to-weak correlations and says other signals also matter (Ahrefs).
- Lab vs. live gains: improvements on the live engine were smaller than on the benchmark (Everything-PR).
- Unstable answers: recommendation lists from AI tools rarely repeat. The SparkToro study (2,961 prompts) was not peer-reviewed, and its authors acknowledged methodological limits (SEJ).
Read the full section
- Correlation only: Ahrefs reports moderate-to-weak correlations and says other signals also matter (Ahrefs).
- Lab vs. live gains: improvements on the live engine were smaller than on the benchmark (Everything-PR).
- Unstable answers: recommendation lists from AI tools rarely repeat. The SparkToro study (2,961 prompts) was not peer-reviewed, and its authors acknowledged methodological limits (SEJ).
- Conflict of interest: the presenter is an AI avatar, and both the post and the video promote a paid community, a free course and agency services (Reddit post; 06:00).
Business and practitioner implications
- Earned mentions on other sites are the best-supported signal for AI Overviews, so PR and partnership budgets deserve more weight than buying backlinks.
- Track share of responses (the percentage of answers that name your brand) across many repeated prompts, not ranking position.
- The Ahrefs findings may not carry over.
Read the full section
- Earned mentions on other sites are the best-supported signal for AI Overviews, so PR and partnership budgets deserve more weight than buying backlinks.
- Track share of responses (the percentage of answers that name your brand) across many repeated prompts, not ranking position. SparkToro found visibility percentages steadier than rankings (SEJ).
- Measure ChatGPT separately from Google. The Ahrefs findings may not carry over.
- Adding quotations, statistics and citations to your own pages has the strongest experimental support of these tactics (GEO paper).
The source trail.
Sources (6)
How to Get Mentioned in ChatGPT: 5 Ways I Tested Myself
Feed excerpt only. A transcript of the video linked from this page is supplied (linked video auto captions; https://www.youtube.com/watch?v=-9BKzzgGDX4); automatic text may contain errors.
reddit.comLinked video: How to Get Mentioned in ChatGPT: 5 Ways I Tested Myself
linked video auto captions
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